Perception vs. Reality: Fast Food

People often say perception is reality – but even when it comes to food? I knew I wasn’t the only one that noticed that the actual food you get from a fast food restaurant looks COMPLETELY different than the food you see advertised in commercials and ads.

Dario D undertook a lengthy project to compare the pictures shown in fast food ads to the real thing that arrives on your plastic tray. “I brought the food home, tossed it into my photography studio, and did ad-style shoots, with pictures of the official ads on my computer next to me, so I could match the lighting and angles,” he wrote on his blog.

The exercise was purely about the SIZE of the burgers, not the beauty of them. Everything was done from the most attractive angle:


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