Archive for September 8th, 2011

September 8th, 2011

Nike Air Mag

Yesterday, Mark Parker (Nike CEO) and Tinker Hatfield (Nike Vice President of Innovation) were some of the esteemed guests who pulled the covers off a sneaker many years in the making. Originally seen in a fictional context in the Back to the Future II movie, the Nike MAG will finally release in a production run of 1,500 pairs. The limited run coupled with an eBay auction format will surely disappoint avid sneaker fans who have fought tooth and nail to make the sneaker a reality. However, consolation comes in the form of all net proceeds from the sneaker’s sales being donated to the The Michael J. Fox Foundation for Parkinson’s Research to help eradicate an illness that has severely affected the lives of Fox and many across the world. The sneaker aesthetically is virtually identical to the one worn by Michael J. Fox and his Marty McFly character circa 2015. For this 2011 Nike MAG release, a glowing LED is seen in the heel with an electroluminiscent Nike logo in the strap. The illumination can be achieved via “a pinch of the ‘ear’ of the high top” with an estimated glow time of five hours per charge.

via Eugene Khan.

Check out this commercial starring Kevin Durant and Christopher LLoyd, who played “Doc” in the Back to the Future movies:

Bidding is now open on Ebay, but unless you got $10,000+ to drop on a pair of sneakers, don’t even bother…